About Us

Our Mission and Purpose

NAHFTA is committed to fostering growth and providing comprehensive support to
businesses in the health and fitness service sector. We aim to empower our members by:

  • Mentoring and Supporting Businesses: Offering guidance and resources
    to enhance management and technical skills.
  • Strengthening Industry Relationships and Networking: Creating opportunities for
    members to connect, share knowledge, and build strategic partnerships.
  • Upholding High Standards: Encouraging professionalism, ethical integrity, and
    profitability, setting a benchmark for excellence in service.

Our Services

Our services are designed to encompass a broad spectrum of support, including but not limited to:

Our Founders

NAHFTA was established by a group of five seasoned fitness equipment service professionals, collectively boasting over 90+ years of industry experience. Each founder had built their own company from scratch, intimately understanding the challenges faced by professionals in this field. Recognizing the significant potential for growth within the industry, these visionaries united in 2024 to create NAHFTA. Their mission was clear: to empower others to thrive as business owners, operations professionals, and field technicians. By leveraging their combined expertise and insights, NAHFTA aims to elevate the standards and success rates across the fitness equipment service sector.

Ruben Hand

President

Fitness Equipment Service Industry Innovator, Advocate, and Business Owner With over 20 years of dedicated experience in the fitness equipment service industry, Ruben Hand is a passionate advocate for the advancement and recognition of this crucial sector. Ruben has consistently demonstrated a commitment to excellence and innovation, shaping the landscape of fitness equipment servicing through his entrepreneurial ventures and technological developments. In 2004, Ruben founded Ace Fitness Equipment Service in Phoenix, AZ, establishing a reputable business known for its reliable and expert service. His drive for continuous improvement and efficiency led him to open Field Tech Fitness Solutions in 2020, where he has been at the forefront of developing critical workflow software solutions that streamline operations and enhance service quality. Beyond his professional endeavors, Ruben enjoys working with his hands on various projects at home, including restoring classic cars.

Scott Jennings

Vice President of Marketing

Scott Jennings, a native North Carolinian, embodies the spirit of entrepreneurship. As the owner of Service RX, he has built an exceptional team providing service and maintenance for commercial and residential fitness equipment, including HydroMassage, across the Carolinas. In 2023, Scott successfully transformed Service RX into a franchise, showcasing his business acumen and vision for growth. A dedicated Board Member, Teacher, and Mentor with Inmates to Entrepreneurs, Scott's impactful work has earned him invitations to the White House and collaborations with Congressional members and media outlets. His commitment to innovation extends to his role as an advisor for his colleagues in the Fitness Equipment services industry.

Jeremy Jacobs

Treasurer

Jeremy Jacobs is a dedicated professional with a passion for working on sports cars. Married for 24 years to his high school sweetheart, he is a proud father of eight children. Jeremy's career in fitness equipment repair began in 1997, following in the footsteps of the previous generation at Fitness Plus. In 2004, he co-founded FitnessRepairParts.com, which rapidly gained success and recognition, earning a spot on the Inc500 list of fastest-growing privately held companies in 2010. Jeremy's commitment to quality and innovation has made him a respected figure in the fitness equipment repair industry.

Matt Boaman

Secretary

Matthew Boaman serves as the Chief Operating Officer (C.O.O.) of ServiceRX and is the Owner of Tri Fit Holdings, LLC. Both are leading service-based companies within the fitness industry. With a diverse background in service technology across sectors such as electrical, solar, industrial batteries, cellular, and radio towers, he has dedicated his career to delivering exceptional service. Transitioning to the fitness industry in 2010, he endeavored to leverage his expertise to drive innovation in the fitness sector while fostering continuous personal and professional growth to contribute to its development into a thriving and sustainable industry. Outside of work, he finds joy in a variety of hobbies that enrich his life. Woodcarving and homesteading provide him with meaningful ways to disconnect from the day-to-day stresses.

Dan Thompson

Foundational Contributor

Dan Thompson was a foundational contributor of NAHFTA.  He is the Manager of Business at Huff-n-Puff Fitness Repair, LLC. As the Manager of Business, he oversees strategic planning and provides operational oversight for the company. Since founding Huff-n-Puff Fitness Repair, LLC, in 2008, Dan has held certifications with all major manufacturers and has gained extensive experience with a wide variety of fitness equipment as a technician. He has also become well-versed in various manufacturer procedures from an administrative and management perspective. With a strong background in process management, Dan focuses on improving efficiency and streamlining operations. Outside of work, he enjoys gardening, traveling, and spending time with his family.